{"id":38,"date":"2026-05-07T13:39:29","date_gmt":"2026-05-07T13:39:29","guid":{"rendered":"https:\/\/personity.com.co\/?page_id=38"},"modified":"2026-08-18T13:48:13","modified_gmt":"2026-08-18T13:48:13","slug":"home","status":"publish","type":"page","link":"https:\/\/personity.com.co\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"38\" class=\"elementor elementor-38\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02dc8eb e-flex e-con-boxed e-con e-parent\" data-id=\"02dc8eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b46e3e elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1b46e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" color=\"currentColor\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6.07692 18C6.07692 20.2091 7.226 22 9.30769 22C11.3894 22 13.0769 20.5 13.6154 18C13.8736 16.8013 14.4026 16.0767 15.2308 15.5C17.3846 14 19 11.6923 19 9C19 5.13401 15.866 2 12 2C8.13401 2 5 5.13401 5 9\"><\/path><path d=\"M9 15C10.385 15 11.5078 13.9926 11.5078 12.75C11.5078 11.5074 10.385 10.5 9 10.5C9 8.48311 9.46383 6 12.0094 6C13.7998 6 14.8496 7.37416 15 9.15\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEscucha activa, dise\u00f1o con proposito\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58cff32 elementor-widget elementor-widget-heading\" data-id=\"58cff32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dise\u00f1o y desarrollo web que entiende a tus\nusuarios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45c073b elementor-widget elementor-widget-text-editor\" data-id=\"45c073b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cerramos la brecha entre el dise\u00f1o premium y el desarrollo robusto. Sitios web<br \/>y aplicaciones donde la experiencia de usuario define cada l\u00ednea de c\u00f3digo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9facb72 e-grid e-con-full e-con e-child\" data-id=\"9facb72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-563058e elementor-align-right elementor-widget elementor-widget-button\" data-id=\"563058e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Comenzar un proyecto<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a71abfd elementor-widget elementor-widget-button\" data-id=\"a71abfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visita nuestro trabajo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea9dffd e-flex e-con-boxed e-con e-parent\" data-id=\"ea9dffd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f8a2154 e-con-full e-flex e-con e-child\" data-id=\"f8a2154\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6980e6 e-flex e-con-boxed e-con e-parent\" data-id=\"d6980e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e607833 elementor-widget elementor-widget-heading\" data-id=\"e607833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Los pilares<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee44f5f elementor-widget elementor-widget-text-editor\" data-id=\"ee44f5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nuestras competencias principales se basan en entender primero,<br \/>dise\u00f1ar despu\u00e9s y evolucionar constantemente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c118dc1 e-flex e-con-boxed e-con e-parent\" data-id=\"c118dc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1a5948 e-con-full e-flex e-con e-child\" data-id=\"c1a5948\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef45db7 elementor-view-stacked elementor-shape-circle elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"ef45db7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" color=\"currentColor\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\"><path d=\"M16.3083 4.38394C15.7173 4.38394 15.4217 4.38394 15.1525 4.28405C15.1151 4.27017 15.0783 4.25491 15.042 4.23828C14.781 4.11855 14.5721 3.90959 14.1541 3.49167C13.1922 2.52977 12.7113 2.04882 12.1195 2.00447C12.04 1.99851 11.96 1.99851 11.8805 2.00447C11.2887 2.04882 10.8077 2.52977 9.84585 3.49166C9.42793 3.90959 9.21897 4.11855 8.95797 4.23828C8.92172 4.25491 8.88486 4.27017 8.84747 4.28405C8.57825 4.38394 8.28273 4.38394 7.69171 4.38394H7.58269C6.07478 4.38394 5.32083 4.38394 4.85239 4.85239C4.38394 5.32083 4.38394 6.07478 4.38394 7.58269V7.69171C4.38394 8.28273 4.38394 8.57825 4.28405 8.84747C4.27017 8.88486 4.25491 8.92172 4.23828 8.95797C4.11855 9.21897 3.90959 9.42793 3.49166 9.84585C2.52977 10.8077 2.04882 11.2887 2.00447 11.8805C1.99851 11.96 1.99851 12.04 2.00447 12.1195C2.04882 12.7113 2.52977 13.1922 3.49166 14.1541C3.90959 14.5721 4.11855 14.781 4.23828 15.042C4.25491 15.0783 4.27017 15.1151 4.28405 15.1525C4.38394 15.4217 4.38394 15.7173 4.38394 16.3083V16.4173C4.38394 17.9252 4.38394 18.6792 4.85239 19.1476C5.32083 19.6161 6.07478 19.6161 7.58269 19.6161H7.69171C8.28273 19.6161 8.57825 19.6161 8.84747 19.7159C8.88486 19.7298 8.92172 19.7451 8.95797 19.7617C9.21897 19.8815 9.42793 20.0904 9.84585 20.5083C10.8077 21.4702 11.2887 21.9512 11.8805 21.9955C11.96 22.0015 12.04 22.0015 12.1195 21.9955C12.7113 21.9512 13.1922 21.4702 14.1541 20.5083C14.5721 20.0904 14.781 19.8815 15.042 19.7617C15.0783 19.7451 15.1151 19.7298 15.1525 19.7159C15.4217 19.6161 15.7173 19.6161 16.3083 19.6161H16.4173C17.9252 19.6161 18.6792 19.6161 19.1476 19.1476C19.6161 18.6792 19.6161 17.9252 19.6161 16.4173V16.3083C19.6161 15.7173 19.6161 15.4217 19.7159 15.1525C19.7298 15.1151 19.7451 15.0783 19.7617 15.042C19.8815 14.781 20.0904 14.5721 20.5083 14.1541C21.4702 13.1922 21.9512 12.7113 21.9955 12.1195C22.0015 12.04 22.0015 11.96 21.9955 11.8805C21.9512 11.2887 21.4702 10.8077 20.5083 9.84585C20.0904 9.42793 19.8815 9.21897 19.7617 8.95797C19.7451 8.92172 19.7298 8.88486 19.7159 8.84747C19.6161 8.57825 19.6161 8.28273 19.6161 7.69171V7.58269C19.6161 6.07478 19.6161 5.32083 19.1476 4.85239C18.6792 4.38394 17.9252 4.38394 16.4173 4.38394H16.3083Z\"><\/path><path d=\"M8.5 16.5C9.19863 15.2923 10.5044 14.4797 12 14.4797C13.4956 14.4797 14.8014 15.2923 15.5 16.5M14 10C14 11.1046 13.1046 12 12 12C10.8955 12 10 11.1046 10 10C10 8.89544 10.8955 8.00001 12 8.00001C13.1046 8.00001 14 8.89544 14 10Z\" stroke-linecap=\"round\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tInvestigaci\u00f3n de usuarios\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPrimero descubrimos los\npuntos de fricci\u00f3n y los deseos ocultos\nde su audiencia para construir bases\nimpulsadas por la empat\u00eda.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed7500c e-con-full e-flex e-con e-child\" data-id=\"ed7500c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49ce629 elementor-view-stacked elementor-shape-circle elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"49ce629\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" color=\"currentColor\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M16.044 11L19.3137 14.2698C20.3397 15.2958 20.8527 15.8088 20.9665 16.4258C21.0112 16.6677 21.0112 16.9158 20.9665 17.1577C20.8527 17.7747 20.3397 18.2877 19.3137 19.3137C18.2877 20.3397 17.7747 20.8527 17.1577 20.9665C16.9158 21.0112 16.6677 21.0112 16.4258 20.9665C15.8088 20.8527 15.2958 20.3397 14.2698 19.3137L11 16.044M7.84313 12.8871L4.68627 9.73022C3.66027 8.70423 3.14727 8.19123 3.03347 7.5742C2.98884 7.33227 2.98884 7.08422 3.03347 6.84228C3.14727 6.22526 3.66027 5.71226 4.68627 4.68627C5.71226 3.66027 6.22526 3.14727 6.84228 3.03347C7.08422 2.98884 7.33227 2.98884 7.5742 3.03347C8.19123 3.14727 8.70423 3.66027 9.73022 4.68627L13 7.95605\"><\/path><path d=\"M15.5 5.5L17.4697 3.53033C17.8092 3.19076 18.2698 3 18.75 3C19.2302 3 19.6908 3.19077 20.0303 3.53033L20.4697 3.96967C20.8092 4.30923 21 4.76978 21 5.25C21 5.73022 20.8092 6.19077 20.4697 6.53033L18.5 8.5\"><\/path><path d=\"M7.36645 19.6331L18.5 8.5L15.5 5.5L4.36648 16.6331C4.12613 16.8735 3.951 17.1711 3.85762 17.4979L3.01687 20.4405C3.00568 20.4797 3 20.5203 3 20.561C3 20.8032 3.19636 20.9996 3.43858 20.9996C3.47933 20.9996 3.51988 20.9939 3.55906 20.9827L6.50171 20.1419C6.82851 20.0486 7.12612 19.8735 7.36645 19.6331Z\"><\/path><path d=\"M10 5L8.5 6.5M19 14L17.5 15.5\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tArq de Informaci\u00f3n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEstructuramos la informaci\u00f3n para la\nclaridad. Investigamos y mapeamos el\ncontenido para garantizar viajes de\nusuario intuitivos.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2d5d87 e-con-full e-flex e-con e-child\" data-id=\"e2d5d87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a4e891 elementor-view-stacked elementor-shape-circle elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"9a4e891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" color=\"currentColor\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M20 13V8H15\"><\/path><path d=\"M20 8L15 13C14.1174 13.8826 13.6762 14.3238 13.1346 14.3726C13.045 14.3807 12.955 14.3807 12.8654 14.3726C12.3238 14.3238 11.8826 13.8826 11 13C10.1174 12.1174 9.67615 11.6762 9.13457 11.6274C9.04504 11.6193 8.95496 11.6193 8.86543 11.6274C8.32385 11.6762 7.88256 12.1174 7 13L4 16\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tOptimizaci\u00f3n y CRO\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEvoluci\u00f3n Continua. No solo lanzamos;\nprobamos, iteramos y optimizamos para\nasegurar un impacto humano\nmensurable.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4e4a2c e-flex e-con-boxed e-con e-parent\" data-id=\"d4e4a2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-52bafc9 e-con-full e-flex e-con e-child\" data-id=\"52bafc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98b4657 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"98b4657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" color=\"currentColor\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6.07692 18C6.07692 20.2091 7.226 22 9.30769 22C11.3894 22 13.0769 20.5 13.6154 18C13.8736 16.8013 14.4026 16.0767 15.2308 15.5C17.3846 14 19 11.6923 19 9C19 5.13401 15.866 2 12 2C8.13401 2 5 5.13401 5 9\"><\/path><path d=\"M9 15C10.385 15 11.5078 13.9926 11.5078 12.75C11.5078 11.5074 10.385 10.5 9 10.5C9 8.48311 9.46383 6 12.0094 6C13.7998 6 14.8496 7.37416 15 9.15\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDATOS Y EMPAT\u00cdA\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a879ce elementor-widget elementor-widget-heading\" data-id=\"5a879ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Escalar con Prop\u00f3sito: Datos y <br>\nEmpat\u00eda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e88bad4 elementor-widget elementor-widget-text-editor\" data-id=\"e88bad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>No escalamos por el simple hecho de crecer.<br \/>Utilizamos la escucha activa de vuestros usuarios<br \/>para identificar puntos de fricci\u00f3n y m\u00e9tricas de<br \/>rendimiento en tiempo real para tomar decisiones de<br \/>negocio informadas. Transformamos insights<br \/>cualitativos en una infraestructura web robusta y<br \/>escalable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a94d43 e-con-full e-flex e-con e-child\" data-id=\"1a94d43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb80ce elementor-widget elementor-widget-image\" data-id=\"cfb80ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"709\" height=\"500\" src=\"https:\/\/personity.com.co\/wp-content\/uploads\/2026\/08\/Data-driven-collaboration.jpg\" class=\"attachment-large size-large wp-image-63\" alt=\"\" srcset=\"https:\/\/personity.com.co\/wp-content\/uploads\/2026\/08\/Data-driven-collaboration.jpg 709w, https:\/\/personity.com.co\/wp-content\/uploads\/2026\/08\/Data-driven-collaboration-300x212.jpg 300w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fb7cd9 e-flex e-con-boxed e-con e-parent\" data-id=\"9fb7cd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a4526b elementor-widget elementor-widget-heading\" data-id=\"7a4526b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Proyectos seleccionados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a11ba12 elementor-widget elementor-widget-text-editor\" data-id=\"a11ba12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Evidencia de nuestra metodolog\u00eda en acci\u00f3n: aplicaciones web y<br \/>plataformas desarrolladas con un enfoque absoluto en el usuario.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cc5364 e-flex e-con-boxed e-con e-parent\" data-id=\"1cc5364\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a44456c e-con-full e-flex e-con e-child\" data-id=\"a44456c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0be28f0 elementor-widget elementor-widget-image\" data-id=\"0be28f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/personity.com.co\/wp-content\/uploads\/elementor\/thumbs\/webibarra-e1786044607511-rris93cax5uq7ki0ylos0adiy91eh3gozym0i84xfc.jpg\" title=\"webibarra\" alt=\"webibarra\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce0183f e-con-full e-flex e-con e-child\" data-id=\"ce0183f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54888e3 elementor-widget elementor-widget-heading\" data-id=\"54888e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">PROPTECH \u00b7 REAL ESTATE PLATFORM<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b669580 elementor-widget elementor-widget-heading\" data-id=\"b669580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desarrollo digital propiedad ra\u00edz<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67193d elementor-widget elementor-widget-text-editor\" data-id=\"d67193d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dise\u00f1amos una plataforma inmobiliaria de alto rendimiento con b\u00fasqueda inteligente y filtros avanzados, optimizando la experiencia de encontrar el hogar ideal en segundos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69e14a2 e-con-full e-grid e-con e-child\" data-id=\"69e14a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09cd27d elementor-widget elementor-widget-heading\" data-id=\"09cd27d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">-1 Min<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-637866c elementor-widget elementor-widget-heading\" data-id=\"637866c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">100%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c07e44e elementor-widget elementor-widget-heading\" data-id=\"c07e44e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">B\u00daSQUEDA INSTANT\u00c1NEA<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5dbee5 elementor-widget elementor-widget-heading\" data-id=\"a5dbee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">FILTROS AVANZADOS<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1c535d elementor-widget elementor-widget-text-editor\" data-id=\"b1c535d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>\u00abLogramos transformar la complejidad de la b\u00fasqueda de<\/em><br \/><em>inmuebles en un proceso fluido y visualmente impactante.\u00bb<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56a228a e-flex e-con-boxed e-con e-parent\" data-id=\"56a228a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45107bd e-con-full e-flex e-con e-child\" data-id=\"45107bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d82a419 elementor-widget elementor-widget-heading\" data-id=\"d82a419\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">FINTECH \u00b7 LENDING SOLUTIONS<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d37226 elementor-widget elementor-widget-heading\" data-id=\"7d37226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Programa de pr\u00e9stamos en l\u00ednea<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e183f50 elementor-widget elementor-widget-text-editor\" data-id=\"e183f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Construimos un ecosistema digital para cr\u00e9ditos r\u00e1pidos<br \/>con simuladores en tiempo real y procesos de<br \/>aprobaci\u00f3n automatizados, eliminando la fricci\u00f3n<br \/>financiera.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d4a47d e-con-full e-grid e-con e-child\" data-id=\"2d4a47d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0aebc0 elementor-widget elementor-widget-heading\" data-id=\"b0aebc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">-15 Min<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33d1cd3 elementor-widget elementor-widget-heading\" data-id=\"33d1cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">100%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8be6c06 elementor-widget elementor-widget-heading\" data-id=\"8be6c06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Aprobaci\u00f3n r\u00e1pida<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b733831 elementor-widget elementor-widget-heading\" data-id=\"b733831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">CR\u00c9DITOS SIMULADOS<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e21b47b elementor-widget elementor-widget-text-editor\" data-id=\"e21b47b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>\u00abLa clave fue simplificar el lenguaje financiero y crear una<br \/>interfaz que genera confianza desde el primer clic.<\/em><em>\u00ab<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35ae360 e-con-full e-flex e-con e-child\" data-id=\"35ae360\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-756c45f elementor-widget elementor-widget-image\" data-id=\"756c45f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/personity.com.co\/wp-content\/uploads\/elementor\/thumbs\/fintech-rs37rbz2h0kfq7domytl5lh8k15y8i8nf2wakol5a0.jpg\" title=\"fintech\" alt=\"fintech\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57d13a8 e-flex e-con-boxed e-con e-parent\" data-id=\"57d13a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2c981e elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"f2c981e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" color=\"currentColor\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\"><path d=\"M22 6.75003H19.2111C18.61 6.75003 18.3094 6.75003 18.026 6.66421C17.7426 6.5784 17.4925 6.41168 16.9923 6.07823C16.2421 5.57806 15.3862 5.00748 14.961 4.87875C14.5359 4.75003 14.085 4.75003 13.1833 4.75003C11.9571 4.75003 11.1667 4.75003 10.6154 4.97839C10.0641 5.20675 9.63056 5.6403 8.76347 6.50739L8.00039 7.27047C7.80498 7.46588 7.70727 7.56359 7.64695 7.66005C7.42335 8.01764 7.44813 8.47708 7.70889 8.80854C7.77924 8.89796 7.88689 8.98459 8.10218 9.15785C8.89796 9.79827 10.0452 9.73435 10.7658 9.00945L12 7.76789H13L19 13.8036C19.5523 14.3592 19.5523 15.2599 19 15.8155C18.4477 16.3711 17.5523 16.3711 17 15.8155L16.5 15.3125M13.5 12.2947L16.5 15.3125M16.5 15.3125C17.0523 15.8681 17.0523 16.7689 16.5 17.3244C15.9477 17.88 15.0523 17.88 14.5 17.3244L13.5 16.3185M13.5 16.3185C14.0523 16.874 14.0523 17.7748 13.5 18.3304C12.9477 18.8859 12.0523 18.8859 11.5 18.3304L10 16.8214M13.5 16.3185L11.5 14.3185M9.5 16.3185L10 16.8214M10 16.8214C10.5523 17.377 10.5523 18.2778 10 18.8334C9.44772 19.3889 8.55229 19.3889 8 18.8334L5.17637 15.9509C4.59615 15.3586 4.30604 15.0625 3.93435 14.9062C3.56266 14.75 3.14808 14.75 2.31894 14.75H2\" stroke-linejoin=\"round\"><\/path><path d=\"M22 14.75H19.5\"><\/path><path d=\"M8.5 6.75003L2 6.75003\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccb9dd6 elementor-widget elementor-widget-heading\" data-id=\"ccb9dd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Construyamos una web calmada y capaz.<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3708be3 e-con-full e-flex e-con e-child\" data-id=\"3708be3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b14497 elementor-widget elementor-widget-shortcode\" data-id=\"5b14497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n    <div class=\"max-w-3xl mx-auto bg-white rounded-3xl p-8 md:p-14 shadow-xl border border-slate-100 text-slate-800\">\n                \n        <form method=\"post\" action=\"\" class=\"space-y-6\">\n            <input type=\"hidden\" id=\"conv_form_nonce\" name=\"conv_form_nonce\" value=\"f2c072b866\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/index.php\/wp-json\/wp\/v2\/pages\/38\" \/>            \n            <div class=\"formcontact\">\n\t\t\t\t<p>Hola equipo de Personity, soy<\/p> \n                <input type=\"text\" name=\"user_name\" required placeholder=\"Tu Nombre\" \n                       class=\"conv-input inline-block w-48 mx-1 text-center font-bold text-slate-900 placeholder:text-slate-300 border-b-2 border-slate-200 focus:border-primary focus:outline-none transition-colors bg-transparent py-1\" \/>\n                <p>, y trabajo en <\/p>\n                <input type=\"text\" name=\"user_company\" required placeholder=\"Nombre de Empresa\" \n                       class=\"conv-input inline-block w-56 mx-1 text-center font-bold text-slate-900 placeholder:text-slate-300 border-b-2 border-slate-200 focus:border-primary focus:outline-none transition-colors bg-transparent py-1\" \/>.\n                <p>Necesitamos ayuda con<\/p> \n                <input type=\"text\" name=\"user_service\" required placeholder=\"Desarrollo Web \/ UX\" \n                       class=\"conv-input inline-block w-60 mx-1 text-center font-bold text-slate-900 placeholder:text-slate-300 border-b-2 border-slate-200 focus:border-primary focus:outline-none transition-colors bg-transparent py-1\" \/>\n                <p>Puedes contactarme en<\/p> \n                <input type=\"email\" name=\"user_email\" required placeholder=\"Correo Electr\u00f3nico\" \n                       class=\"conv-input inline-block w-64 mx-1 text-center font-bold text-slate-900 placeholder:text-slate-300 border-b-2 border-slate-200 focus:border-primary focus:outline-none transition-colors bg-transparent py-1\" \/>\n                <p>para conversar sobre c\u00f3mo podemos mejorar la plataforma de nuestros usuarios.<\/p>\n            <\/div>\n\n            <div class=\"contentbutton\">\n                <button type=\"submit\" name=\"submit_conversational_form\" \n                        class=\"bg-[#182232] hover:bg-[#0f172a] text-white font-headline font-bold px-8 py-4 rounded-xl shadow-lg transition-all flex items-center gap-2 group\">\n                    <span>Enviar Mensaje<\/span>\n                    <svg class=\"w-4 h-4 transform group-hover:translate-x-1 transition-transform\" fill=\"none\" stroke=\"currentColor\" viewBox=\"0 0 24 24\">\n                        <path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2.5\" d=\"M14 5l7 7m0 0l-7 7m7-7H3\"><\/path>\n                    <\/svg>\n                <\/button>\n            <\/div>\n        <\/form>\n    <\/div>\n\n    <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Escucha activa, dise\u00f1o con proposito Dise\u00f1o y desarrollo web que entiende a tus usuarios Cerramos la brecha entre el dise\u00f1o premium y el desarrollo robusto. Sitios weby aplicaciones donde la experiencia de usuario define cada l\u00ednea de c\u00f3digo. Comenzar un proyecto Visita nuestro trabajo Los pilares Nuestras competencias principales se basan en entender primero,dise\u00f1ar despu\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-38","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/personity.com.co\/index.php\/wp-json\/wp\/v2\/pages\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/personity.com.co\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/personity.com.co\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/personity.com.co\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/personity.com.co\/index.php\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":46,"href":"https:\/\/personity.com.co\/index.php\/wp-json\/wp\/v2\/pages\/38\/revisions"}],"predecessor-version":[{"id":104,"href":"https:\/\/personity.com.co\/index.php\/wp-json\/wp\/v2\/pages\/38\/revisions\/104"}],"wp:attachment":[{"href":"https:\/\/personity.com.co\/index.php\/wp-json\/wp\/v2\/media?parent=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}